Oasis Juice wholesale juice business plan market analysis summary. – Smoothie concession trailer that travels around the Boston area. The smoothie market is flourishing in developed and emerging regions. As people are increasingly trying to eat healthy we feel that now is the perfect time to get into the smoothie market. Our main target market are the students who like fruit shake inside the Intramuros, Manila, specially the students of San Juan De Letran , Lyceum of the Philippines University and Mapua Institute of Technology of all gender, ages 18 to 25 years old. I will be discussing with you in this post how you can start afresh juice business and make good money in the long term. Since that Juicy Fruit Smoothies Ltd already has competition with some main companies offering the same type of products, it will be our job to continue to expand the business and continue to offer bigger and better offers and products. To execute on this strategy, Juicy Fruits will be locating its bars at easily accessible with the Dublin area. Successful due to the unquestionable ability to provide top of the range products including healthy options. Target Market Presentation in the Business Plan. Since the Juicy Fruit Smoothies Ltd is just starting up, there will be minimal amount of staff that will be required until the business expands which will then be a requirement to hire addition staff. Don't bother with copy and paste. At this point in time Juicy Fruit Smoothies Ltd should be focusing on spending for research into what kinds of fruits people in the area would desire. The target market for a smoothie business typically includes anyone who wants to make their body healthier with ingredients that actually taste good. Primarily targeting largely urban and school areas. If you run a small business, maybe you have an idea of your target market.However, a vague idea is not enough to compete in todayâs ruthless business environment. Academia.edu is a platform for academics to share research papers. Add in wheat grass for a healthy kick of vitamins or yogurt for richness. SWOT analysis of Shakeaway analyses the brand/company with its strengths, weaknesses, opportunities & threats. Download for free. It is essential that Juicy Fruits remains differentiable from Zumo. Target Market Competition Current Alternatives. Zumo is already a well established company and have had the luxury of charging high prices for their product and having a huge mark-up. Conducting Market Analysis Business Plan 1. Juicy Fruit Ltd’s start up cost is â‚¬71000. Juicy Fruit Smoothies Ltd will be the first smoothie bar that offers a wide range of smoothies at affordable prices. Students/young adults between ages 15-25 are likely to be our primary consumers. Since that Juicy Fruit Smoothies Ltd is promoting healthy beverages it is a right step in locating in a gym. Looking for a flexible role? This is attributed to the growing demand for healthy beverages. The smoothie market is flourishing in developed and emerging regions. In essence, our target market can’t be restricted to just a group of people, but all those who love fruit related drinks and those who would want to try them out. New smoothie recipes will be implemented as time goes on and more promotions will be on offer. To understand key trends, Download Sample Report. Integrity: Our customers depend on the quality of our juice products. It would be my recommendation to run this advert campaign before the first store opened its doors in order to generate some anticipation and create a slogan about the new franchise. To create an awareness and growth the demand of Innocent Ice Sorbets within the defined target market. Smoothies Market Size, Share, and Growth Analysis: Smoothies Market was calculated at USD 12.10 billion in 2019 and is anticipated to touch USD 17.00 billion by the end of the assessment period with a CAGR of 10.1% throughout the calculated period of 2020-2025. Since firms that have a high reputation and have built up their clientele over the years, the customers will remain loyal to that business which gives that business a competitive advantage. Industry market research reports, statistics, analysis, data, trends and forecasts. We expect to steal a lot of their customers due to this. The article also covers top Shakeaway competitors and includes Shakeaway target market, segmentation, positioning & Unique Selling Proposition (USP). Because until you can define your target market, you won't be able to make the decisions that need to be made about marketing, such as â¦ The promotional and marketing side of the business will be about â‚¬1000. However, we will have to charge a slightly higher price in order to provide this service. We want to let the customer experience a fast and friendly service without the inconvenience of waiting too long for their purchase. Delivering freshly made juice to consumers depends on extensive cooperation and mutual reliance between supplier and retailer. Selling beverages like concentrate juice, vitamin c juice and nectar juice is most profitable during the summer where a frozen juice or smoothie drinks can be refreshing relief from the heat of the sun. Market research such as surveys or questionnaires may provide feedback on our products and help to assess customer satisfaction. A target market that the business intends to sell its products to the customers. Get the Bplans newsletter: In the food and beverage industry, the requirement for R&D is a crucial element as it involves checking your competitive advantage and also keeps tabs on your competition. Your target market influences every section of your business plan. Moreover, the study provides an analysis of the smoothiesÂ market in the emerging and established markets across the world, including North America, Europe, Asia-Pacific, South America, and Middle East & Africa. Thus, most of the gym trainers recommend smoothies to people who are planning to lose weight. It should be noted that, in the morning, a full smoothie has just as much energy providing substances as coffee, and is substantially healthier. Are they happy with the products? Need more specifics around country, company and product to be of any help. However, once we have an advertising campaign in place we expect this to rise to approx 5% within one year. No plagiarism, guaranteed! Richard Reed, one of the co-founders of smoothie firm Innocent, looks back on the company's meteoric growth. The target market for a smoothie business typically includes anyone who wants to make their body healthier with ingredients that actually taste good. Knowing your audience can help you have a more in-depth research when it comes to the factors that can affect their purchases and buying activities. It is imperative that staff be fully trained on the equipment to include manual handling training and healthy and safety before the initial opening of the business. To be clear and concise with the marketing communication message so that the marketing objectives can be achieved. Market Overview: The global fruit juice market reached a volume of 46.3 Billion Litres in 2019, registering a CAGR of 1.8% during 2014-2019. The competitors may formulate new tactics for the new entrant – Juicy Fruit Smoothies Ltd, Future developments in the smoothie recipes and further business expansion, Provide allergy free products such as peanut free drinks and chocolates, The major competitors such as Zumo & Innocent, Any contamination to the food supply and shortages. These refreshment drinks are healthier than soft drinks as they are made from real fruit and blended together to make the smoothie. Juicy Fruit Smoothies Ltd’s mission is as follows: Quality: Our fruit juices are the highest quality, most nutritious food products…because we will accept nothing less. How to Market a Smoothie Bar. The wide range of flavours that Juicy Fruit Smoothies Ltd will provide should satisfy all tastes. The making of fresh juice is a very lucrative business that any entrepreneur that wants to venture into the food industry needs to consider. This obviously will result in a high start up cost; however the lack of any effective advert campaigns currently from Zumo would result in excellent market coverage for said ad campaign. There are advantages to each business model. This speed is vital in order to compete with the competitors as customers will not be willing to wait for over 5 minutes for their smoothies. As already stated, it would be essential to run an informative advertisement campaign early in the company’s development. Beverages are among the most sellable items that people can offer. As there is only one major competitor in this area there is obvious room for growth in the market. The intake of carbohydrates, primarily when smoothies are made without sugar, is low. Shake Shack is expanding its global empire with a location in Mexico City. Identify your target market. Target Market Of McDonaldâs. SHAKE IT OFF, INC Canlas, Von Vermeer D. #01, Dagsa-an Road, Buenavista, Guimaras Tel. Shake Shack is expanding its global empire with a location in Mexico City. Innovative products, state of the art manufacturing, quality assurance and industry expertise are the bases for our past and future successes. Smoothies are a combination of fruit and juices. Perks include product sampling on occasion. ... Start your own agriculture fruit farm business plan. With Juicy Fruits the recruitment and employment procedures will be like the same as many other businesses. The recipes are very limited and the prices are high. The customer will also be able to decide in the store what fruits they want in their smoothie, without the need for the recipe being in use. Innocent is a UK based company which was founded in 1999. The market is expected to witness stable growth during the next five years. Get this complete sample business plan as a free text document. Depending on the kind of juice bar business that you would like to put up, you can also present your desired target segments and potential niche markets. Geography segmentation is not a very large part of Juicy Fruit Smoothies Ltd concerns. It's fast and easy, with LivePlan. Juicy Fruit Smoothies Ltd will be a great opportunity to enter the food and beverage industry providing the consumer with another business to choose from when they decide on their commodities. On the basis of distribution channel, the market is segmented intoÂ supermarkets/hypermarkets, smoothie bars,Â convenience stores, and other distribution channels. This again would result in an addition to the already high start up costs, but it may well be the smartest and most effective route forward. An emphasis on the healthier aspects of a smoothie over things like coffee must be stressed in an early advertisement campaign. Most people know that fruit loses its nutritional content over time however what most people don’t know is that this loss occurs within minutes. This includes: high quality product, affordable prices, speedy and friendly service. In any market or sector it is known that customer satisfaction gives a better competitive edge for businesses already in the market. Perhaps it might also be beneficial to cooperate with a current institution in Ireland for the start up of the company, i.e. As the business develops, bath and body care products will be added to facilitate the issues teenagers face in puberty, e.g. *You can also browse our support articles here >. These businesses are also more experienced because of the length of time spent in the sector thus giving them more of a competitive advantage. The rising health consciousness among consumers and increasing demand for convenience and value are driving the demand for smoothies and smoothie bowls. Development for Juicy Fruit Smoothies Ltd – as already mentioned, Juicy Fruit Smoothies Ltd will expand from one premises to many others pending the success within the first year of business. There is a high threat for substitute product because there are many alternative products that is offered in the market such as fruit shake, plain soda and juice. The Zumo chain of bars is, at present the only realistic competition to the introduction of a new franchise of smoothie bars. Without detailed knowledge of your target market, you could be losing business to your competitors or missing out on â¦ The business is for a customer that wants a quick drink on the go and who wants to get in and out fast. If and when a new recipe is invented patents, copyrights and branding legal requirements will need to put in place. Their company is extremely similar to ours as they make up their smoothies in store also. When the company is set up the business will then open up with promotions such as a “buy 1 get the 2nd at half price” offer. Any feedback? Add in wheat grass for a healthy kick of vitamins or yogurt for richness. If you can't visualize this person clearly and distinctly, then you need to research your potential customer or client until you can. It should also be made clear that our smoothies and juices are significantly cheaper than the competition (and we will have to make this the case, at least in the first one to two years of the company’s life) in order to draw potential clients out from Zumo and bring them in to us. How to Market a Smoothie Bar. Do you have a 2:1 degree or higher? In doing so, Juicy Fruit Smoothies Ltd has to: Provide a customer with a quality product at a competitive price, Provide the customer with a more convenient method for obtaining their desired product. The main key areas that Juicy Fruit Smoothies Ltd’s employment procedures will undergo will be: At the end of about six months there will be a performance appraisal which will evaluate the job performance of each staff member in order to extend his/her employment, Inform employees on the status of their performance, Check to see if the employee might require more training, Identify personnel decisions; to analysis salary increases or bonuses, Assess and provide communication between the employee and administration. Report scope can be customized per your requirements. In essence, our target market can’t be restricted to just a group of people, but all those who love fresh juice and smoothies and those who would want to try them out. This would convey some trust towards the company and perhaps add loyalty to the brand name from those already loyal to the shop that Juicy Fruits will now operate out of, (Centra, Spar etc.). Markets are dynamic. Therefore it is vital to us that the smoothie is made and in the customers hand in two minutes. An advert campaign would get people buying smoothies instead of other commodities such as coffee should also be run, targeting young professionals. The company has achieved a sale of over 100m pounds within a span of ten years and it has now around 250 employees. The two main competitors in this industry are Zumo and Innocent. Free shipping on orders of $35+ or same-day pick-up in store. Online service where customers will be made available of the ingredients in each smoothie and also the weekly special offers, without having to go into the store. Few of the most active companies in the global market include MTY Food Group, and Smoothie King, among others. We're here to answer any questions you have about our services. Choose from contactless Same Day Delivery, Drive Up and more. Your business plan can look as polished and professional as this sample plan. You can deliver them to your target customers. Determining the target market for your small business. Put it in the blender along with some frozen yogurt for thirty seconds and the smoothie is ready to serve. The effects of the industry affect how we will have to market, as well as what services/products we will have to offer in Juicy Fruit Smoothies Ltd. For example, we will have to separate our juice and smoothie products from others as well as focus on their weaknesses and exploit them. Psychographic market segmentation examples include the promotion of products such as cars as these often reflect a customers lifestyle, and leisure activities. As Franchise Help reports, frozen yogurt has a hip appeal that makes it popular with teenagers and young adults. Juicy Fruits will be pricing its products competitively and training the staff to the highest standards in the country. Furthermore, the fruit-based smoothies segment accounts for the largest market share, and is expected to be the fastest growing segment in the market studied. Our demographic also includes the health conscious population. Learn about the day-to-day activities of a fruit market business owner, the typical target market, growth potential, startup costs, legal considerations, and more! People buy fruit and vegetables grown on small farms for a variety of reasons, giving you several target markets to which your produce may appeal. The best research comes from primary sources â in other words, you should call around for information. We will provide high quality smoothies in less than a minute. Similarly, other areas of competition, such as coffee houses like Starbucks and Insomnia must be planned for. When it comes to the sale of fruit shakes, there is indeed a wide range of available customers. The main factors that will determine the success and future success of Juicy Fruit Smoothies Ltd are: Competition – it will be important for me and my colleagues to keep an ongoing track of the business’s competitors in order to reach full market potential. This can include hard-core fitness fanatics or dieters of course, but thereâs a larger target market out there for those who want to live healthier lives. This opportunity analysis document identifies and summarises the background, status and future plans for the creation for Juicy Fruit Smoothies Ltd. However you blend up your smoothie, you'll need a marketing strategy to bring in customers. The start up assumptions is illustrated below: The objectives of Juicy Fruit Smoothies Ltd are the following: Maintain tight control of cost and operation during expansion. It will have advantages over other smoothie providers for the following reasons: Juicy Fruit Smoothies Ltd has a keen interest in satisfying the customer, and therefore spends time perfecting their recipes. Juicy Fruit Smoothies Ltd has taken this under consideration and has a system that is focused on maximising freshness. Copyright © 2003 - 2020 - UKEssays is a trading name of All Answers Ltd, a company registered in England and Wales. It would also be wise to run discounts and offers for the first few weeks of existence, in order to draw in more potential customers. The major areas that would need to be analyzed would have to be: types of fruits, recipes, ice cream flavours, and potentially meals in the future. Tier 1 (Industries Juicy Fruit Smoothies Ltd can leverage on their own), Tier 2 (Industries that can be leveraged with help from a partner), Tier 3 (Future industries to get involved in). Zumo’s products are much more expensive than Juicy Fruits which would help the consumer on choosing a product for less. Furthermore, they are healthier than other snack products, as well as offer good taste, convenience, and portability. A brick and mortar business is also possible or a combination of this and wholesale. This business will open one juice and smoothie bar and will continue to expand in shopping centres, entertainment spots, transport companies and gyms. The remaining costs are the overheads that are normally associated with opening up a premise. Fruit juice refers to a non-fermented beverage which is obtained by mechanically squeezing or macerating fruits. Deals would have to be good enough to pull current Zumo customers away from their usual purchases. Shopping Centres & Gyms are the busiest places that a lot of consumers go to for recreation. Generally, smoothies are thickshake beverages that include ingredients, like yogurt, milk, almond milk, coconut milk, and sherbet. Dried fruits are something that is immensely popular amongst people, however due to the splurge of suppliers in the market it has to â¦ Moreover, rising health consciousness among consumers and changing lifestyle and food habits, along with health benefits, are driving the smoothies marketâs growth. After starting the business in 1998 in a friendly way, innocent drinks have become a very established brand now. Juicy Fruit Smoothies Ltd will have over 50 different flavours that can only be bought in this store, while still selling the already popular ones, such as Power Punch. To persuade the target market to purchase and re- purchase the product. Great tasting drinks made in front of your eyes, Ability to sit down in store and enjoy your smoothie. This would result in low income for the first few accounting periods and with the high start up costs the margin for a healthy profit in the first two years is very low. This time will be increased drastically if there is a queue. Top Sections This can include hard-core fitness fanatics or dieters of course, but there’s a larger target market out … This campaign should be run later in the company’s development, as the already high start up costs do not need to be added to from the get go. An informative and cost effective advertisement campaign would be essential and would have to be run early in the life of the company, perhaps even before the first Smoothie and Juice bars opened. This would also be an excellent selling point for the new business and would hopefully draw in new customers. In order to deliver efficiency to the consumer it is critical that the products and machinery is up and running and that everything is fully operational. With the increasing demand for a healthy food choice, diets and losing weight, starting this kind of business creates many opportunities for young entrepreneurs, and one of the least expensive but potentially lucrative ventures to start is selling fresh fruit juices and shakes. It would be a decision of supply and demand. The target market is vast, covering almost all demographics, with an emphasis on the age group of 15-35 i.e. The suitable target market of the products includes children, teenagers and older persons. Our Target Market. You can view samples of our professional work here. Start your own business plan. If you need assistance with writing your essay, our professional essay writing service is here to help! Psychographic segmentation splits up a sales market of a business based on such things as the social class, lifestyle choices, personality traits, tastes, attitudes, and the opinions of its customers. Based on product type, the market is segmented into fruit-based, dairy-based, and other product types. Small fruit and vegetable stores tend to stock their shelves with produce from their farms and from other local farmers. Expert business tips and advice delivered weekly. Fruit juice refers to a non-fermented beverage which is obtained by mechanically squeezing or macerating fruits. I have analysed the pricing scheme for Juicy Fruits competitors along with our prices which are as follows: From the table above, Juicy Fruit’s pricing scheme is quite better and attractive than Zumo’s pricing scheme. Demonstrate how Juicy Fruits appreciates customer loyalty buy offering promotions, coupons, loyalty cards, etc. This could range from millions of people if you are starting an online business, to a few thousand individuals if you are opening a retail store in a small town. The better you will do that, the bigger advantage you will have when building your brand and developing your product. Smoothies consist of dietary fiber. Sticking to the core of your business can promote great branding, business imaging, and market visibility. Start-up funding for expenses â‚¬54000 Start-up assets funding â‚¬17000 Total Funding Required â‚¬71000 Assets Non cash assets from start-up â‚¬5000 Inventory â‚¬2000 Long Term Assets â‚¬10000 Total Assets â‚¬17000 Liabilities Long Term Liabilities â‚¬100000 Total Liabilities â‚¬100000 Start-up Requirements Advertising â‚¬5000 Insurance â‚¬2000 Marketing & Promotion â‚¬5000 Payroll â‚¬40000 Repairs & Maintenance â‚¬1000 Shipping & Delivery â‚¬1000 Internet â‚¬1000 Reducing Overheads – ensuring that the overheads will remain low will be our top priority and will continue to be a business objective. We will be the only company to provide this service and we think that it will be extremely popular. We've received widespread press coverage since 2003, Your UKEssays purchase is secure and we're rated 4.4/5 on reviews.co.uk. The current competition, Zumo, uses green and yellow as their main colours and is very easily distinguishable. Starting a business made easy. Additionally, there is a significant increase in the demand for organic smoothies and high-fiber healthy smoothies, with added health benefits. Our rival companies like Zumo and Innocent may have a better stake in the market and more experience along with knowledge. To find your target market, requires researching. An increasing interest in eating healthier while learning where food … This is the reason why it will be a good idea to start a business selling juice fruit and smoothie drink if seeking a good and profitable starting start up business. Get this complete sample business plan as a free text document. A recently published report on the fruit-infused water market, which includes the global industry analysis 2014-2018 and opportunity assessment 2019-2029, projects that the fruit-infused water is expected to reach US$10 billion by the end of 2019 in terms of value, â¦ The main long term aim of the business is to provide excellent customer satisfaction, be miles ahead of the leading competitors and to be profitable. Although our main target market is young people but we also prefer the people of adult and old ages people. Before we describe how to define your target market using target market examples for a restaurant, youâll need to know a little about how your target market will influence the development of your business plan. However, all of this being said, the fact that there is only one other Smoothie and Juice Bar company out there in the market in Ireland at the moment means the potential for a new company is excellent, as long as an efficient strategy is put in place to effectively corner a section of the health food market. This is extremely good value and although we will not be making that much profit off this deal, we expect that it will attract customers into the store and also that we will sell quite a large amount of the products on special offer. Innovative: Our products have always been in the forefront of the health and nutrition wave. The Fruit Juice and Smoothie bar market is currently occupied, in Ireland, by one major company, Zumo. In addition, this new business will sell a variety of ice creams and chocolate. Starting a Fresh Juice Company. Juicy Fruit Smoothies Ltd strategy is to show people that JF has an excellent product, convenient accessibility, and with a community benefit. Fruit ‘N Fit Business Plan Nadia Browne 9 be started and members will pay a membership fee. High Customer Satisfaction – customer satisfaction is the top success factor for this business and it will operate a “boomerang” approach to returning customers if they are kept happy with the products and service. MARKET OPPORTUNITIES AND FUTURE TRENDS. Shop Target for Protein & Meal Replacement Drinks you will love at great low prices. The trail period will be for one month and upon completion of that period there will be a small performance appraisal as mentioned above. We will have an advantage over Zumo as we will have a greater selection of smoothies and also the customers will have the option of choosing the fruits that go into their smoothies. The business will also locate in a logical and more accessible area. What Is the Target Market for Small Farm Fruit & Vegetable Stores?. This would be necessary in order to corner the market early on in the business’ development. Continue to implement future marking strategies and to ensure that Juicy Fruits will be ahead of the leading competitors, Identify future developments and possible merging with other retail companies such as Spar or Centra. This way they do not have to focus completely on just the local area for business and will be able to become more profitable through expansion. Any opinions, findings, conclusions or recommendations expressed in this material are those of the authors and do not necessarily reflect the views of UKEssays.com. Bplans is owned and operated by Palo Alto Software , Inc., as a free resource to help entrepreneurs start and run better businesses. Many of these jui. The demand for them is only increasing and Planet Smoothie franchise is taking advantage of that growth opportunity. The Smoothie and Juice Bar industry is a successful industry will many businesses doing quite well despite the economic downturn. In the North American region, the United StatesÂ accounted for majority share, in terms of consumption of healthy ingredients, owing to the busy lifestyle and deteriorating health conditions in the country. In order to make these smoothies we will use frozen fruit. The Smoothie & Juice market is a widely known and successful industry, Juicy Fruit Smoothies Ltd will provide quality products than the leading competitor including fresh fruits, Chocolate: Cadbury’s and Nestle will be our suppliers, Professional products that will be sold to colleges, schools, restaurants and gyms. This will hopefully allow for them to attract customers away from the competition as well as allow them to gain a solid foothold in the market. Smoothies have grown from a niche market in the 1990s to a more than $5 billion industry today, according to Fastcasual.com. Due to well established companies already in this market, we expect to initially have a small market share. Juicy Fruits will have to be sure to specify how much healthier their product is in comparison to coffee and why it is a better choice. High quality produce would be required, with an emphasis on fair trade fruits in order to increase popularity with the public. This si expected to drive the marketâs growth. You have to determine what the need is in your target market and what you can afford to run based on your staff and personal experience in running a business. We believe that this will be a great success as we will be giving the customers exactly what they want. Â© 2020. The Momentum You Need to Own a Successful Smoothie Franchise In addition to our wealth of experience as the very first Smoothie franchise established in the United States, we position the Smoothie King brand in a powerful way while offering franchisees the extensive training and unwavering support they need to succeed and Rule the Day™. Your market research can take many forms: Demographics: If you oversee the advertising for a new business (or you want to go after a new type of consumer for your business), you can start by checking out some basic demographic information. This accounts for the visually stimulating approach to outfitting the store's interior as well as for the eye-catching variance of colors and flavors. Beside that we also focus the young generation people. The main source of the cost is from the general operating expenses such as payroll, suppliers, insurance, advertising and other overheads. The major competitors we have in the beverage industry are cafes and corporations such as Starbucks. This might have to be continued for several months/years in order to persuade people away from companies like Zumo. Moreover, rising health consciousness and busy lifestyle are driving the adoption of convenience food, primarily in countries, like India and China. Our academic experts are ready and waiting to assist with any writing project you may have. The market is expected to witness stable growth during the next five years. The rising health consciousness among consumers and increasing demand for convenience and value are driving the demand for smoothies and smoothie bowls and therefore, is expected to fuel the growth in global Smoothies market. I would suggest the use of blues and reds on all things “Juicy Fruit”; this would strongly differentiate the franchise from the competition, and suggests a cool, healthy atmosphere. Our main target market people are the young ages people who like to drink juice very much. Juicy Fruit Smoothies Ltd will penetrate the smoothie and juice beverage industry by creating and deploying new smoothie and juice products and brands. It is really simple and speedy method but it creates a great tasting product. Therefore, smoothies emerged as a perfect meal replacement products. acne. Target Market. Based on product type, the market is segmentedÂ intoÂ fruit-based, dairy-based, and other product types. Raise P500,000 and you can move into a mall. Choose from contactless Same Day Delivery, Drive Up and more. The North American regionÂ accounts for the majority share in the market studied, followed by the Asia-Pacific region. When it comes to fresh juice and smoothies, there is indeed a wide range of available customers. Define your target market. Juicy Fruits would have to also use colours that suggested healthiness and fruitiness, without using the same colours as Zumo. In addition to providing a quality product and an extensive menu of delicious items, to ensure customer awareness and loyalty, as well as positive public and media support, Juicy Fruit Smoothies Ltd can continue to offer more promotions if it deems to be a successful juice and smoothie bar. Fruit-based smoothies are further segmented into organic and inorganic smoothies. However you blend up your smoothie, you'll need a marketing strategy to bring in customers. Juicy Fruit Smoothies Ltd should also focus on trying to analyze how they can transport fruits from areas at a low cost. A target market is a group of customers that need your product or services. The increasing demand for healthy food is creating more opportunities for people to go into business, and one of the least expensive but potentially lucrative ventures to start is selling fresh fruit juices. Supply [â¦] Smoothies are thick-shake beverages that include ingredients, like yogurt, milk, almond milk, coconut milk, and sherbet. Read reviews and buy Cherry Mixed Fruit Cups 4ct - Market Pantry™ at Target. Shaved ice brings down the coolness factor to almost a frozen drink. If you want to target masses, your marketing budget should be formed accordingly. Every business has to follow a certain set of marketing principles so that they can reach the top and make profits from their products. The main procedures that this business will take will be an interview, performance appraisal and there will be a trial period. Innocent has become ten years old this year. For example, a car business might identify customers who are interested in keeping the … The global smoothies market is projected to register a CAGR of 7.2% during the forecast period, 2020 - 2025. The main competitors such as Zumo already are a global brand and would have more stakes in the market and experience. Don't bother with copy and paste. General Business Section: Business Profile: The Juice Hut has is an ice smoothie parlor designed to offer organic smoothies at reasonable prices and create a relaxed social atmosphere for smoothie enthusiasts. With legalisation, this helps to eliminate this with the legal system. cooperate with a shop, such as Centra or Spar, using their well known brand name to help solidify the name of this new franchise. Business Ideas; ... Target Market Competition Current Alternatives. Industry market research reports, statistics, analysis, data, trends and forecasts. Continue will some market research in the area of customer satisfaction. Company Registration No: 4964706. They provide smoothies and juices also, however the key difference between our company and theirs is that we intend to make ours fresh in store whereas their product comes readymade in cartons and plastic bottles. As such, they’re bound to change like everything else, and you need to watch out and prepare for those changes. To export a reference to this article please select a referencing stye below: If you are the original writer of this essay and no longer wish to have your work published on the UKDiss.com website then please: Our academic writing and marking services can help you! This would entail finding good transportation routes, good areas to find quality fruits, and also how to go about getting them for a decent price. Thus locating the franchises near colleges, shopping centres and in town is important. Within the beverages market, the cold pressed juices category is one of the fastest growing one and as per the analysis of Market Research Future (MRFR), the global cold pressed juices market is projected to surpass the USD 3.50 Bn mark at a CAGR of 9.50% over the forecast period of 2018-2023. This type of strategy has been very successful with food and beverage industries and I have no doubt that this type of strategy will give Juicy Fruit Smoothies Ltd the start-up success it needs. This refers to the individuals that are using the products. As I’ve said in the above section, forming a partnership with a well established company would be very beneficial to the future development of the franchise. They are a mainstream snack, post-workout staple or meal replacement for millions of people every day. Just your average people, the only part of the geography that would be major is being sure to be in a densely populated location such as in downtown Dublin or directly on/near the campus. All Rights Reserved to Mordor Intelligence. Who is the target market? All work is written to order. Location: Juicy Fruit Smoothies Ltd will need a location in either a shopping centre or a gym to start up. The marketing strategies are functional strategies, and are based on the goals of the business. The global market for smoothies is highly fragmented, owing to the presence of large regional and domestic players in different countries. What Is the Target Market for Small Farm Fruit & Vegetable Stores?. P10,000 is all you need to set up a home-based juice bar. 1st Jan 1970 Business Proposal• Smoothie-bar, named Smoothie Bar-celona, selling a variety of mixed and instantly prepared, 100% natural fruit juices and Smoothies to take away.• The target group is composed of health conscious consumers looking for convenient fast-food alternatives• The healthy benefits and tastes of our juices are the core of our organization and will be transmitted through our … The business plan target market section can be presented in a number of formats, but a listing of the major customer segments together with a pie chart will show the investor where the main potential for the product lies. Find industry analysis, statistics, trends, data and forecasts on Juice & Smoothie Bars in the UK from IBISWorld. Target market. Are the customers satisfied with the level of service? 14. Zumo has been in Ireland since 2001 and are the largest juice and smoothie bar chain in Europe, with over 100 bars in 13 countries. Thus, they are healthier than fruit juices. Smoothie King has been on a roll lately, generating system sales growth of more than 20 percent in each of the past two years, to $332.9 million in the latest year, according to NRN Top 200 data. This is not an example of the work produced by our Essay Writing Service. Juicy Fruit Smoothies Ltd has identified that the market is busy and the potential target customers will range from school and college goers to business people who will be passing by the juice bar at regular intervals and that is why location is a number one success pattern. Prominent Players Profiled,The Coca Cola Company, Pepsico Inc., Fumman Agricultural Products Industries Plc Our commitment to the highest standard is the foundation of our customer’s trust in Oasis Juice. The target markets spending capacity is around Php 100 to Php 200 per day. We have a wide range of target outlets such as coffee shops, sandwich bars, gyms, sports clubs, health clubs and hotels, as well as having stores of our own in shopping centres throughout the country. Getting the correct theme for the Smoothie and Juice Bars will also be essential. TARGET MARKET Demographic Age Gender Status. It is intended for use by the entire population. We are always looking to hire talented individuals with equal and extraordinary proportions of industry expertise, problem solving ability and inclination. An in depth researching of the market prices would also be needed and Juicy Fruits would most certainly have to charge less than its competitors in order to gain a foot hold in the market. Furthermore, the fruit-based smoothies segment accounts for the largest market share, and is expected to be the fastest growing segment in the market studied. older school goers, students and young professionals. Start planning. The target market/customers for the company are a very large range that doesn’t target anyone in particular. McDonaldâs targets students, employees, and professionals in the age group of 8 to 45 years belonging to low & middle-income groups and having an easy-going and careless personality.. Target Market Analysis. Juicy Fruit Smoothies Ltd will use 100% nutritious fruits to promote a healthy advertisement campaign and attract conscious health goers. The Global Smoothies Market is expected to grow at a CAGR of 11%during the forecasting period (2020-2027). Smoothies consist of dietary fiber. From simple essay plans, through to full dissertations, you can guarantee we have a service perfectly matched to your needs. Emphasis is given on the merger, expansion, acquisition, and partnership of the companies along with new product development as strategic approaches adopted by the leading companies to boost their brand presence among consumers. Depending on the kind of juice bar business that you would like to put up, you can also present your desired target segments and potential niche markets. The Juice and Smoothie brand has been has been a successful product brand all over the world. Juicy Fruit Smoothies Ltd will offer a range of smoothies, juices and energy drinks. 1) Target Customers: Yogurt Bar is targeting a wide range of target consumers. According to one figure, Fruit Juice Industry In India can be 21 billion and 14 million US dollars by 2018. The main methods of reducing costs will be both change insurance requirements and cutting supplier costs as the business continues on.
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