e.g. Content is the reason people visit your website, and any redesign should be conducted with a content-first approach. Make your content accessible. Join us and help establish content strategy as a discipline for the methodical development of web content … How can you realize the value of content while planning for its long-term success? It reiterates that your strategy helps you to identify what already exists, what should be created and, more importantly, why it should be created. A content marketing strategy is a roadmap that not only tells you what content pieces you’re going to create, but how you’re going to create them, promote them—and ultimately use your content to attract, retain and convert more readers and viewers into customers for your business. Join the community. Content strategy plans for the creation, publication, and governance of useful, usable content. 8 likes. Join us at one of our wildly popular content strategy conferences, Confab and Button—all online until this dang pandemic is over. In this article, I share some of Kristina’s Meetup insights that could go a long way toward making content … Content strategy concerns itself with the vision—the ins and outs of how and why your content will be created, managed, and eventually archived or updated. With so many systems in the marketplace today, companies often have difficulty differentiating which product is the best fit for their particular business needs. Connect with others grappling with the same challenges, share your successes, ask your burning content strategy questions, and contribute your expertise. In the space of a few chapters, she had changed our field forever, for the better. This is our space. Content Strategy for the Web sets the stage for Content Strategy to be implemented for any company by helping individuals to understand what it is, why it is important, how it can be created, who is involved, how it is managed, etc. What is Content Strategy? Content Strategy for the Web points out that “content strategy connects real content to real people.” Treating your content like a commodity could pose huge problems for your brand. A web strategy is a long-term strategic business plan indicating how to create and develop a company's online presence adhering to the business development strategy. Content strategy is a relatively new niche discipline in the digital space. Relevant content. Content strategy is the ongoing process of translating business objectives and goals into a plan that uses content as a primary means of achieving those goals. The next exercise can be make or break: we work together to come up with a content strategy statement. Content Strategy for the Web describes many of the elements which require someone who can control, manage and understand each of the content components which come together as the entire content strategy. Test your knowledge as you complete each chapter, and make sure your writing is leading to a positive user experience. Content marketing strategy, content strategy, and content plan. Kristina Halvorson, author of the book Content Strategy for the Web.. Our part-time degree course is the first academic programme in Europe which trains students for this role. Join Kristina Halvorson -- owner of Brain Traffic and author of Content Strategy for the Web -- as she unpacks the tools and framework for executing a cohesive content strategy for your website and organization. Sum up your content strategy by painting an awesome picture of what it will be like if you execute on it. It shares common ground with user experience (UX), interface design, web development, SEO, content marketing, public relations and traditional “offline” marketing. The Capstone Project will let you demonstrate all that you have learned throughout the Content Strategy Specialization. Description. Offered by Northwestern University. Or, maybe your content is full of potential: you know new revenue and cost-savings opportunities exist, but you’re not sure where to start. Content strategy is your outline for creating and publishing content, as well as how that content lives and evolves over time. This process kickstarts planning for the migration of content to your new website. For organizations all over the world, Content Strategy for the Web is the go-to content strategy handbook. "Content Strategy for the Web" is an inspiring and comprehensive handbook for how to design a successful strategy. Below are the steps for how to find the amount of revenue your content has generated: Log into Google Analytics. Throughout her book, Content Strategy for the Web, Kristina Halvorson discusses in detail the benefits of and how to create your content strategy. tags: content, deliver, promise, role, roles, strategy, useful, willingness. Spam-free zone. ― Kristina Halvorson, Content Strategy for the Web. Every other facet of content strategy starts here. For a start our eyes are not designed for reading a screen. AdvAnce prAise for Content Strategy for the Web, SeCond edition: “The first edition of Kristina Halvorson’s little book was like a rip in the Matrix through which light poured. This is not a place for anyone’s blog feed or advertisements. Therefore, if your content strategy is revenue-based, you will need to find ways to measure the amount of revenue your content marketing has generated. If content is king, then content strategy is the king-maker.First referenced in the late 1990s by information designers like Ann Rockley, content strategy began to gain real traction around 2009. As a result, there is a need for first-class content strategists. This is like a mission statement for your content – who is it aimed at, what will it convey, and what will it do for those who consume it. Spend time with world-class speakers, make new friends behind the scenes, and get 365-day access to a robust virtual library of talks and live broadcast recordings. There’s a template with gaps to fill in. When we talk about accessibility the mind immediately goes to the disabled. Even solid content ages with time, so if you haven’t touched the content on your website in a while, it is probably due for a refresh. Follow these 11 principles to make sure your website content gets the attention it deserves. ― Kristina Halvorson, Content Strategy for the Web. A content strategy will guide your plans for the what, where and when of content creation. In fact disability is only a tiny part of the conversation. Having a plan that creates a bridge between user needs and business goals is essential, not only from the content perspective but also for the UX and design team. The term has been particularly common in web development since the late 1990s. Depending on the business maturity, immediate needs, and long-term goals, the programme should yield different results. Find your people at a Brain Traffic event. It also refers to what content you create and how it will reflect on your website or brand. There’s no need to talk about a content audit, content governance, a content plan, content production, an editorial calendar, etc. Well-written content that’s optimized for the web rises to the top of search results and holds readers’ attention. You'll learn how to conduct audience research, take inventory of your content, create a messaging framework and create a core statement to guide priorities for your team! Some writing tips apply regardless of whether your prose appears on screen, in print or carved into a pyramid wall. The writing is professional, engaging, and uses the right amount of humour to keep things lively. Relevant, spam-free content strategy community. It’s more about making it easy to consume content online. Content strategy makes it clear who is the message for, what we are trying to achieve and how we can effectively articulate that in our content. This book covers everything, including how to kickoff a project, complete a content audit, define a core strategy, write a style guide and persuade others of the importance of having a content strategy. You can put lots of interesting things here, including experiments you hope to learn from and awesome blogs your content might be featured on. It is an exciting learning experience that takes you through developing an effective Content Strategy package to meaningfully understand its scope and impact. 1. Content strategy refers to the planning, development, and management of content—written or in other media. It looks at all of the content your customers ever encounter. A solid content strategy is the foundation of everything you do on the web. These include Web content management systems, document and digital asset management systems, multi-channel technologies, XML Servers, natural language processing technologies, and so on. Like “High-quality web content that's useful, usable, and enjoyable is one of the greatest competitive advantages you can create for yourself online.” ― Kristina Halvorson, Content Strategy … It’s more than just a buzzword. In this course, Chris Nodder offers seven practical techniques for writing successfully on the web, including front-loading content, writing at the right grade level, avoiding jargon, and keeping content up to date. We work together with clients to decide which content is worth keeping, revising, or deleting, and to explore opportunities for the creation of new content that meets the new goals. Click on Behavior>Site Content>All Pages. Shown here addressing the Content Strategy Meetup in Portland, Kristina Halvorson is the CEO and founder of the content strategy consultancy Brain Traffic, the author of the seminal book Content Strategy for the Web, and the founder of the Confab content strategy conferences.. Our own platform! Other tactics are especially relevant for digital scribes.
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